Hyundai Motor Company, the Official Partner of the 2018 FIFA World Cup Russia™, has teamed up with multi-platinum GRAMMY Award winning US pop rock band Maroon 5, to pay tribute to reggae legend Bob Marley by covering his iconic feel good hit ‘Three Little Birds’ for its new brand campaign.
Through the music, Hyundai will unite football fans by spreading a message of joy and positivity that reflects its new brand messaging: ‘Hyundai exists to enhance everyday lives with quality time’ - which informs customers about using its smart technology to keep safe and worry free while on the roads.
With its laid back, positive vibes, Three Little Birds is the perfect song to encourage football fans to forget their worries and focus on the tournament as a whole; embracing it as a celebration of sport, rather than experiencing the highs and lows of each match.
Hyundai and Maroon 5 wanted to keep as close to the original song as possible as a mark of respect for Bob Marley and to capture its original spirit of peace and freedom.
Shot on location in LA, the accompanying music video is the creative brainchild of critically acclaimed Korean-American film and music video director, Joseph Kahn who has worked with artists including: Lady Gaga, Dr Dre, Snoop Dogg, Mariah Carey and Kylie Minogue, to name a few. In 2003 he won a Grammy and MTV VMA for Eminem’s ‘Without You’. He also recently won a second Grammy for Best Music Video of 2015 for Taylor Swift’s ‘Bad Blood’ ft. Kendrick Lamar.
Joseph Kahn was also responsible for creating the new Hyundai television advert that will be broadcast during the 2018 FIFA WORLD CUP RUSSIA ™.
Music Video Teaser – Maroon 5 sings Bob Marley’s “Don’t Worry” 00:29 ACCESS ALL NO RESTRICTIONS
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