The next chapter of Apollo Automobil  has arrived and it’s a pure unadulterated, sensory experience


The Apollo IE, a car that is a feast for the senses, a car with a soul, a car that lives and breathes with intense emotions.

After many months of pure dedication, Apollo Automobil is happy to announce that the Apollo IE, its flagship
hyper-car, is ready to meet the world.

Last year a new chapter of Apollo commenced. We wanted to build a car that was lightweight, aerodynamically
efficient and connected, yet unimpeded by any emotionally dilutive technological systems.
"We felt that all the technological advancement and automation in today's supercars took away the pure, raw
emotional connection between driver and car," commented Norman Choi, Apollo Chairman. "We wanted to build a
car that would fill that void separating car and driver. So we built the Apollo IE."

We were able to achieve our goal while still implementing a modern, intensively striking design language that
symbolizes the brand. Pushing the boundaries of design, engineering and extensive applications of exotic

This is a car that will make you fall in love all over again every time you set eyes on it.
This is a car that will make you taste the adrenaline every time you turn the key and hear the engine come to

This is a car that will make you feel alive every time you put it in gear.
This is the Apollo Intensa Emozione.


Tracing our roots back to 2004, we are a group of pure car enthusiasts, some of us engineers, some artisans,
designers and mechanics. We came together because of something that we share – the passion for
automotive art, the longing for the connection between driver and car and the desire to provide a bespoke and
emotional driving experience.

Over the last decades of automotive history, car manufacturers have gone to great lengths in applying
technological advancements to improve both the performance and comfort of cars. However, somewhere along
the way something was left behind.

All the automation that is meant to make the driver's job "easier" has taken something fundamental away.
Something that made up the roots that created the passion, drive and automotive culture and history that we
have all learned to love. That pure, raw, emotional connection that binds driver and car.

Just like the Greek God Apollo, we see ourselves as a beacon of light in today's market. We are here to take you
on a ride that is filled with nostalgia and sensory overload without sacrificing performance or speed and still
pushing forward with a modern, intensively striking design language that symbolizes the brand. We are here to
fill that void separating car and driver. We are here to bring you home to be at one with the car.


Why do we want to challenge the norm and take the path less travelled? Not only because we can, because a
desire burns within us to be better, to be relentless in the pursue of perfection.
"I couldn't find the sports car of my dreams, so I built it myself" - Ferdinand Porsche.
That's how we felt. That's why we took with us our engineering and design precision to Torino Italy, the heart of
automotive culture. A new breed of hyper-car was born out of our engineering and design precision.
It is a car that balances form and function. It is a precise engineered piece of art.


Our mission is to keep the core of automotive passion alive for current and future generations. To retain that
intangible quality that although hard to describe, is at the root of automotive passion. To provide a bespoke and
emotional experience; a feeling of control, a feast for your senses. Cars with intense emotion; cars with a soul.


The Apollo IE marks the return to the truest, most organic form of the hyper-car. Created from a blank sheet of
paper, the IE is the beginning of the next chapter of Apollo. Our flagship hyper-car that represents the ethos of
the brand.

From the beginning, our team set out to build a car that is lightweight, aerodynamically efficient and connected,
but unimpeded by any emotionally dilutive technological systems. During the course of achieving this goal we
poured in heart and soul, sweat and tears. The journey itself was intensely emotional.

The IE is a superleggera that combines the aerodynamic efficiency and mechanical grip of a modern GT1/GT3/
LMP race car with the classical thrill of a high-revving naturally aspirated V12. This car has an organic
granularity that other modern hyper-cars strive for, but are unable to deliver. All this while featuring a modern,
intensively striking design language that symbolizes the brand.

This is a car that captures the lost emotion and fading spirit of the cars we grow up loving.
A car with its own soul. A car that provides the driver with modern, yet nostalgically pure, unadulterated
sensory experience. A car that is fuel for the senses. A car that lives and breathes with intense emotion.
This is Intensa Emozione. This is the Apollo IE.


Intensa Emozione | The Ethos of Apollo
Quite literally, "Intensa Emozione" means intense emotion. These two simple words carry great significance –
they are the backbone of everything we do, they describe the journey we trekked, they are the final product of
our passion.
We want Apollo to be known as a brand with passion, ideal and demands. Not only have we built a hyper-car
with world class performance, but we made certain that this machine is a true event to drive. Our intense
emotions motivated and inspired us.


The Apollo IE embarks on a new chapter to ground an intensively striking design language that symbolizes the
brand. Pushing the boundaries of design, engineering and extensive applications of exotic materials. The IE's
radical body surfaces are sculpted for tremendous efficiency and highly optimized functionality, reflecting and
inspired by tactile fighter jets to apex predators such as sharks and raptors.

The body of the IE narrates the language of the movement of airflow. The idea of the IE is to pierce through and
manipulate the air around and also through the vehicle. The convergence of the body panels illustrates radical
depth of surfaces and stunning continuity of the body lines. A narrow teardrop shaped glass house allows the
IE to achieve its stunning, bold and balanced proportions. Acuate creases and exposed wheels facilitates
precise streamlining of airflow whilst resulting in a lightweight appearance grounded by powerful stance.
Structural supports such as the rear spine and wing mounts are designed in order to achieve and sustain over
1350 kgs of downforce.

Every part of the Apollo IE is designed for highly functional purposes with a radical approach on style.
Prominent elements such as the striking shark like nose, distinctive side aero fins, large angled wing mounts
and the trident exhausts, make it instantly recognizable as an Apollo.


From the early stages of this project we knew that we wanted and needed to remain true to our core. We
wanted to create a modern chassis for the next-generation. Utilizing advanced technologies and composite
materials we were able to create a state of the art, bespoke, all-carbon fibre chassis which allows for maximum
torsional rigidity, safety and the ability to create a lightweight and aerodynamically efficient shape.
The chassis consists of not only a carbon monocoque, but also incorporates carbon fibre front and rear
subframes. This has allowed us to create more organic surfaces and a tighter packaging, which in return has a
positive correlation to its robust aerodynamic efficiency.

The entire chassis, including the monocoque, front and rear subframes has a total weight of a mere 105kg.


Safety remains the utmost importance to us and with that in mind nothing was sacrificed. The Apollo IE
features bespoke carbon fiber front crash structures, which up until today, have usually been reserved for only
the pinnacle of motorsports such as Formula One.


The IE features Formula One inspired double wishbone with full push-rod and rocker arm architecture on both
the front and rear, along with adjustable anti-roll bars. The dampers are provided by Bilstein and are adjustable
by the driver in three modes (Comfort, Sport, Auto).

In addition, the design of the suspension and components selected allow for a personal tuning and modification
for each client. We allow our clients the ability to develop their own bespoke suspension setup.
The development of the suspension system was designed to achieve maximum performances, but also carry a
targeted level of refinement in order to provide a capable, yet reliable driving experience. One which permits the
driver to have full control of comfort and performance levels with electronic damper adjustability at their
fingertips and the practicality of an Electro-Hydraulic lifter system that can raise the vehicle height by 50 mm
up to 30 kph front and rear. All this was achieved while also incorporating a pneumatic quick-lift system with 4
air-jacks for easy pit-service operations in order to allow the IE to partake in serious circuit events and our Time
Attack Program (to be released at a later date).


A partner of Apollo, Brembo has always delivered outstanding performance and remains at the top of its
segment. The IE uses a new Brembro carbon ceramic (CCM) system with 380x34 mm and a 6-piston caliper in
the front and 380x34 mm, 4-piston caliper at the rear.


Michelin is our official tyre supplier and partner. We work together to help identify and develop the optimal tyres
to extract maximum performances from the IE. The Michelin tyres pair well with the Apollo IE and allow the car
to achieve lateral forces in excess of 2G.



No turbos. No hybrid systems. A proper balance of old and new.
The Apollo IE is powered by a naturally aspirated 6.3 liter V12 engine. This ICE unit produces in excess of
780hp and 760nM of torque. The power unit was developed in partnership with our partner, Autotecnica Motori,
and revs to 9,000rpm.

The IE features three engine Map-modes selected by the driver: Wet, Sport, Track – The selection is indicated
on "Engine Map page" on main Display.

The decision to refrain from using any emotionally dilutive technological systems, such as hybridization, was
made to deliver a modern, yet nostalgically, pure, unadulterated sensory experience.


The power and torque of the Apollo IE is transmitted through a longitudinal Hewland sequential 6-speed+Rev
gearbox with fully interchangeable gear ratios. The gearbox is operated via electro-pneumatic paddle shifters
that move with the steering wheel so the next gear is always within the driver's reach.
Utilizing this solution allows for a strong, race-proven gearbox that provides significant weight savings over a
dual-clutch unit and yet lightening fast gear changes.
The powertrain is connected to the wheels by two superalloy lightweight semi-axles, designed by the Austrian
specialist Pankl Racing Systems AG.


One of the key distinctive features of the Apollo IE is its aerodynamic efficiency which allows it to achieve
world-class performances and extreme levels of downforce that far surpasses other cars in its category.
At 300km/h the IE produces over 1,350kg of net downforce. The downforce is properly balanced with 44.5% on
the front and 55.5% on the rear.
The IE has an aerodynamic efficiency in excess of 3, which places it closer to that of an LMP2 race car than a
proper GT road car.


To maintain exclusivity, we will only build one sole batch of 10 units of the Apollo IE, each to the highest degree
of customization requested by its owner.

Those who order the Apollo IE will be granted exclusive access to the Time Attack program, that will be run by
Apollo on the most relevant European racing circuits, and will also gain priority rights to order the future sibling
of the Apollo IE, the Arrow, which is scheduled to see the light in 2019.

We also offer a unique opportunity for our clients to partake in the fine tuning development process of the IE
and the development of the future Apollo cars from the beginning. IE owners will be invited to accompany Team Apollo to private testing sessions. This bespoke and personal experience allows IE owners to see what goes on
behind the scenes during the development process of a new car and have the opportunity for their input play a
role. A privilege only a select few in the world can claim.


25 October 2017