The world’s first fully integrated bodywear department opens at the iconic Selfridges Oxford Street store
London, April 4th - With the Body Studio, Selfridges is responding to a growing demand for smart retail solutions from customers keen to feature fitness and well-being in all aspects of their lifestyles, from food to fashion.
In typical Selfridges style, the Body Studio is not only a new retail department – the biggest ever opened by the store at 37,000 sqft – it is a fully-feldged destination with a ground-breaking proposition which puts underwear and lingerie at the centre of an extraordinary 30,000-strong product selection and unique customer service that enhances and celebrates women’s bodies, their beauty and their strength like never before.
The space is designed to change for ever the way women shop across all clothing categories designed to be worn on the skin – from underwear and nightwear to sportswear and athleisure – and help the 80% per cent of women walking around wearing ill-fitting bras, find their perfect fit.
With a service and product offer that includes a wide selection of fitness accessories, a healthy-eating café by sister-duo sensation Jasmine and Melissa Hemsley and a new hair salon concept by Daniel Galvin, all in one space, the Body Studio is the proof that bricks and mortar retailing can be more relevant than ever.
This VNR shows :
Scenes of Body Studio on launch day
Interviews with :
Sue west - operations director
Lydia King - head of fashion
Katie Whittaker - body studio manager
Melissa & Jasmine Hemsley
James Galvin
Mahalia Handley - Plus Size Model
4 April 2016
