2 March 2021 Environment News


Samsung has joined forces with African technology pioneer Africam to reimagine one of its latest Galaxy mobile devices in an initiative that uses technology to help make the world a better place

  • Camera and video technology in Samsung Galaxy S20 FE handsets used to boost live, 24/7 streams of wild animals in the Balule Nature Reserve, part of Kruger National Park
  • Samsung partners with African technology pioneers Africam to enhance the reach of its streaming infrastructure in the bush
  • Supporting the work of The Black Mamba Anti-Poaching Unit, an all-female troop who uses non-violent methods to prevent poaching, which has surged during the pandemic
  • Animal lover and DJ Peggy Gou calls on everyone to Take the Watch and bring the world’s eyes back to the animals the pandemic has left overlooked

London – 3 March 2021 – Today Samsung announced the launch of Wildlife Watch, an ambitious new pilot that is using technology to help fight back against poaching in the African Bush. The pro-grade cameras in Samsung Galaxy S20 Fan Edition (FE) handsets will film live footage that will be streamed 24/7 from the Balule Nature Reserve in South Africa, part of the Kruger National Park. Everyone is invited to Take the Watch and become a virtual ranger, helping to protect endangered animals from poaching by monitoring them in their natural habitat and enjoy live sightings of these spectacular animals from home.

Samsung has joined forces with African technology pioneer Africam to reimagine one of its latest Galaxy mobile devices in an initiative that uses technology to help make the world a better place. Africam’s profit for purpose model means they charitably support The Black Mamba Anti-Poaching Unit; an all-female troop who use non-violent methods to prevent poaching, which has surged during the pandemic as illegal hunters take advantage of the sudden fall in tourism. Through the Wildlife Watch initiative viewers will be closer to the work of the rangers, see the animals they protect and have the opportunity to donate to support them. To see more visit: https://youtu.be/PfSPdBIApsQ

South Korean born, Berlin Based DJ, producer, and fashion designer Peggy Gou, who loves animals – especially giraffes – is fronting the initiative to champion and encourage people to take part, take the watch and raise awareness.

Four Samsung Galaxy S20 FE handsets have been installed as additional cameras in the bush, boosting the reach of the existing Africam infrastructure in the Balule Nature Reserve by over half for the duration of the pilot. The pro-grade camera in each handset is being used to film animals for the live stream. Supporting the rangers in their daily tasks, the bigger pixels, enhanced camera AI and 30x Space Zoom including 3 x Optical Zoom in the handsets have improved the quality of the photos the Black Mambas are able to take whilst on patrol. From a distance and even in low light and the unreliable conditions of the bush they can send clear and detailed images back to their base as evidence for investigations into poaching activity.

A camouflaged jeep fitted with a Samsung Galaxy S20 FE will also be used by the rangers for surveillance patrols, and the live streamed action will bring you closer to the rangers and their daily experiences.

Samsung’s Galaxy upcycling programme aims to solve social needs, lengthen product lifecycles, and reduce waste by reimagining phones into new roles. Repurposing existing products to serve a critical new function is a great way to avoid needing to create new products. As part of the Wildlife Watch initiative Samsung handsets are being redeployed by the rangers as CCTV cameras for perimeter fences, as well as adding crucial tech support to improve the rangers’ daily patrols.

By becoming a virtual ranger and taking the watch on wildlife-watch.com, you can alert rangers if you see animals in danger or signs of poaching, share what you see via snapshots on social to encourage others to take part and donate to The Black Mamba Anti-Poaching Unit. With different camera views it’s never the same watch twice, and you might witness elephants, lions and even giraffes in the wild from your sofa.

Animal loving DJ, producer, and fashion designer Peggy Gou, said, "We all love these magnificent animals, but the harsh reality is poaching is on the rise all across Africa. It's amazing to think a device we use every day can help tackle such an important issue. The ability to become a virtual ranger and support the incredible real-life rangers battling against poaching, is really exciting."

Mark Notton, Senior Director Mobile, Samsung Europe said, “As our lives have become more virtual, the power that technology has to bring people together to do something good and for the benefit of everyone has never been clearer. Wildlife Watch is a truly exciting pilot, and by repurposing one of our latest handsets in this way, we hope increased eyes on these incredible animals will not only support existing surveillance and raise awareness but bring pleasure by letting people see and learn more about wildlife from home.”

Committed to using technology as an instrument for good, Wildlife Watch supports The 2030 Agenda for Sustainable Development, a plan adopted by 193 United Nations Members, by addressing Sustainable Development Goal 15 – Life on Land - of the United Nations’ Sustainable Development Goals. Samsung has collaborated with the United Nations Development Programme (UNDP) to launch an education and donation-based mobile app – Samsung Global Goals. Currently on 100M+ Galaxy smartphones worldwide it has raised more than $1.5M in donations for the UNDP and provides millions of individuals the opportunity to make the world a better place and take action to achieve the 17 Global Goals.

Wildlife Watch will be live for two months (3rd March – 2nd May 2021). During which time, Samsung hopes to bring many people’s eyes back to the animals that have been forgotten during the pandemic. To watch the live stream and help protect vulnerable animals, go to wildlife-watch.com.




Notes to Editor

For more information on Samsung’s commitment to achieving The Sustainable Development Goals and how you can join in making a difference go to https://www.samsung.com/global/galaxy/apps/samsung-global-goals/


About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry, and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com


About Africam

Africam was founded in 1999 with the key objective of connecting a global audience with the Live sights and sounds of the African bush. We are a passionate group of wildlife enthusiasts who have the collective ambition to protect our wonderful wildlife and the pristine ecosystems that they inhabit. With our live camera network placed in the remotest of Africa's locations, we broadcast our streams live to over 200 countries. To find out more or to become part of the Africam community, visit: www.africam.com


About The Black Mamba Anti-Poaching Unit

The Black Mambas Anti-Poaching Unit was founded in 2013 by Transfrontier Africa NPC to protect the Olifants West Region of Balule Nature Reserve. Within the first year of operation the Black Mambas were invited to expand into other regions and now protect all boundaries of the 62,000ha Balule Nature Reserve, part of the Greater Kruger Area in South Africa. Its teams work to the concept of the “Broken Window” philosophy, striving to make its area of influence the most undesirable, most difficult, and least profitable place to poach any species. With a passion for wildlife and rhino conservation, these women are the voice in the community through their conservation work.

The objectives of the Black Mamba project are not only the protection of wildlife through boots on the ground but also through being a role model in their communities. They want their communities to understand that the benefits are greater through conservation rather than poaching, addressing the social and moral decay that is a product of the poaching within their communities. They are concerned for their children’s sake as the false economy has brought loose morals and narcotics into their communities.

Samsung donated to the Black Mambas and the donate now function on the website will bring additional revenue and eyeballs to this much needed global situation.

All press enquires please contact George Leyshon, Edelman, george.leyshon@edelman.com

2 March 2021