Play video
In celebration of the meatiest holiday around, Jack Link's and Sasquatch presented the Ultimeat Meatathon obstacle challenge in McCarren Park in Brooklyn, New York during the Northside Festival on June 11-12.
The public was invited to earn their meat sweats by running, jumping or swinging by the 612 foot long Ultimeat Meatathon course on obstacles like the Jerky Crawl, Stump Jump and Hangry Gauntlet.
​
In celebration of the meatiest holiday around, Jack Link's and Sasquatch presented the Ultimeat Meatathon obstacle challenge in McCarren Park, during the Northside Festival on June 11-12.
Taking place on National Jerky Day weekend, Jack Link's invited all to earn their meat sweats by running, jumping or swinging by the 612 foot long Ultimeat Meatathon course and conquering some sweet obstacles, including the:
- Feed Your Wild Side Jump: Scale a cargo net up to a platform. Sasquatch says jump.
- Jerky Crawl: The steaks have never been lower. Crawl on your hands and knees through a meaty maze.
- Forest Stump Jump: Channel Sasquatch and make your way across a field of stumps, without touching the ground.
- Jerky Traverse Climbing Wall: I'll never let go, jerky, I'll never let go. You'd better not.
- Hangry Gauntlet: Your big chance to fight off hangry, one punch at a time.
Top Ultimeat Meatathon participants fueled their wild sides and medal in meat, with a year's supply of mouthwatering jerky on the line. Additionally, every participant felt like a winner at the ongoing National Jerky Day meat sweats celebration, a finish-line party where Jack Link's gave away wild stuff, like free jerky samples, swag and more throughout the weekend.
The Ultimeat Meatathon is a celebration of the fifth annual National Jerky Day, a holiday Jack Link's created in 2012. For jerky lovers not able to join the Ultimeat Meatathon, don't fret. Jack Link's has some meaty surprises in store to help everyone celebrate National Jerky Day. Stay tuned on JackLinks.com, or stop by Facebook, Twitter or Instagram.
Jack Link's®– Feed Your Wild Side™
Jack Link's is a global leader in protein snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wis., Jack Link's is a family-owned company that represents a heritage of quality and consumer trust, with the mission to Feed Your Wild Side. Jack Link's offers more than 100 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. Check out JackLinks.com for more information on the brand.
About Northside Festival:
Northside Festival is a seven-day discovery event June 6-12 where over 100,000 creatives and cultural trendsetters descend on what has been called "Brooklyn's very own SXSW" to discover the future of music, innovation and content with artists and thought leaders that live at the center of creativity. Now in its eighth year, the festival consumes virtually every venue, concert space and screening room in the Williamsburg and Greenpoint neighborhoods of Brooklyn.
Northside Festival is the flagship event of Northside Media Group, which develops and sells content, community and experiences inspired by the Brooklyn culture to brands, readers and audiences.
For more information on the Northside Festival and/or press credential requests, visit www.northsidefestival.com. Follow us on: Twitter @northsidefest #northsidefest #nside; on Instagram @northsidefestival; and on Facebook.
Brooklyn, 11 June 2016
1. Sasquatch walking on Brooklyn street
2. Sasquatch warming up the Ultimeat Meatathon
3. Sasquatch on the Forest Stump Jump
4. Sasquatch on the rope wall
5. Sasquatch doing the Jerky Crawl
6. Sasquatch in the Squatchie Zone, hits the sign in disgust
7. Sasquatch breaking through the Hangry Gauntlet
8. Sasquatch crossing the finish line
9. Sasquatch interacting with people
10. People gathering
11. People watching the participants (rear)
12. Participants sign up for the obstacle course
13. Course signage and rules
14. Participant starts the course
15. 9-year old girl runs the stump jump
16. Young woman climbs the traverse Climbing Wall
17. Two female participants climb up the rope wall
18. Two female participants land after conquering he Feed Your Wild Side Jump
19. Young male participant starts the course
20. Young male participant continues in the Squatchie Zone
21. Male participant finishes the course and high fives officials
22. Young female participant with glasses finishes the course
23. Young male participant finishes the course (head-on view)
24. Group of three pose for pictures
25. Leaderboard
26. Various Jack Link’s Signage
27. Brooklyn street with people walking by
28. Brooklyn street with people walking by (low POV)
29. Man gets a free jerky handout and is very excited
30. SOUNDBITE (English) Tom “TD” Dixon, Chief Marketing Officer, Jack Link’s
“We’re here in Brooklyn at National Jerky Day. National Jerky Day Jack Link’s started five years ago as a way to help Americans celebrate feeding their wild side and their love of jerky.”
31. SOUNDBITE (English) Tom “TD” Dixon, Chief Marketing Officer, Jack Link’s
“We’ve got a great obstacle course, the ultimeat meatathon going on here where we’ve got the stump jump and we got the wall crawl, we got the Sasquatch jump really as a way to help people celebrate and feed their wild side.”
32. SOUNDBITE (English) Tom “TD” Dixon, Chief Marketing Officer, Jack Link’s
“It’s open to anybody n the public. We actually have three winners. We’ve got a male winner, a female winner and if you really think you’re elite you can be a Sasquatch winner.”
33. SOUNDBITE (English) Karl Fey, participant
“Well it started off really good you know I was flying over those logs and then I got to the red wall and I was thinking I should’ve prepared for that one a little bit because the bricks were separated. I had some burpies.”
34. SOUNDBITE (English) Kelsey Frendrich, participant
“I watch American Ninja Warrior religiously so I thought ‘No problem!’ (laughs). These obstacles are cake!”
35. SOUNDBITE (English) Nathan Buckler, participant
“It was tough. I’d like to think I’m pretty athletic. The cargo net is obviously a pretty hard challenge you know [because] you slip through and everything.”
36. SOUNDBITE (English) Evan Lagreta, participant
“I was coming for a concert and he told me about this obstacle course—we’ve been competitive with each other since like middle school so he’s like, ‘I got this time, see if you can beat me’. So I was pretty pumped to try to beat him.”
37. SOUNDBITE (English) Alex Fraczak, participant
“I think with the year’s supply of jerky I would come back next year stronger (friend laughs) and try to be the top name of the Sasquatch leaderboard.”
Additional Content also available on AP Video Hub (Story no. apmp003258 and Story no. apmp003261)
Twitter@northsidefest #northsidefest #nside
Instagram @northsidefestival
13 June 2016
