Marcel Desailly gives his views on prospects for EURO 2016, and backs France to win, with Germany and England as their main challengers.
Legendary defender Marcel Desailly teams up with Carlsberg to ensure UEFA EURO 2016™ is a tournament for the people
The UEFA EURO 2000™ champion backs France to win the tournament and Germany and England to be their main challengers
Desailly pinpoints Dele Alli and Harry Kane as England’s key players
Broadcast rough-cut footage (B-Roll) and an online news edit (A-Roll) is available free and without restriction to all media
Today, Tuesday 17th May, Marcel Desailly teams up with Carlsberg to launch a new campaign to ensure UEFA EURO 2016™ is a tournament for the people.
The legendary former France defender and winner of UEFA EURO 2000™ is confident his fellow countrymen will win this year’s UEFA EURO Cup, but is wary of Germany and England who he sees as their main challengers. Germany are currently the aristocracy of world football according to Desailly, while England have an impressive squad lead by Harry Kane and Dele Alli.
The ‘La Revolution’ campaign takes inspiration from France’s past and aims to turn the tournament hosts into the Republic of Football this summer. Desailly plays a starring role in the revolution, which follows a football twist on the famous French motto, ‘Liberté, Egalité, Footballité!’ and makes certain more fans than ever will be able to watch their stars in action.
Official Beer of the UEFA EURO 2016™, Carlsberg, will be giving away more tickets than ever before and to celebrate they have produced this film to highlight the unity and solidarity of true football support.
This B-Roll footage includes:
Interview in English with Marcel Desailly, Former France International Football Player
Interview in English with Thomas Busch, Carlsberg Global Creative Advisor
Interview in English with Richard Whitty, Carlsberg Senior Marketing Manager
Footage of Marcel Desailly on set of the Carlsberg UEFA EURO 2016™ Film
Footage of cast and crew behind-the-scenes of the Carlsberg UEFA EURO 2016™
Notes to Editors:
ABOUT CARLSBERG FOOTBALL:
Carlsberg has supported football at all levels since the 1970s when it became the first commercial sponsor of the Danish national team and national league. Carlsberg has been a tournament sponsor of the UEFA EUROs since 1988, has partnerships with five major national teams including England, has been the official Beer of the Barclays Premier League since 2013 and supports numerous grassroots football projects. For more information visit: HYPERLINK "http://www.carlsberggroup.com/Company/Sponsor/Pages/Football.aspx" www.carlsberggroup.com/Company/Sponsor/Pages/Football.aspx
ABOUT CARLSBERG GROUP:
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe. More than 45,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2014, the Carlsberg Group sold 123 million hectolitres of beer, which is about 37 billion bottles of beer. Find out more at HYPERLINK "https://urldefense.proofpoint.com/v2/url?u=http-3A__www.carlsberggroup.com&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=S18h5brXSqV6GmUsNkS8sdJlMwkHePvYr9-tWeAUrPg&m=hvNzKeXe1ufNlFHX0ucEUEuJaD24wthulSxaowNr-G4&s=EIqnViykwR8WixcLRR2WUR_p3z8tBFk25IoDnHDv7TM&e=" www.carlsberggroup.com.
Shotlist:
0000 Waiver and titles
0004 Interview with Marcel Desailly, Former France International Football Player
0006 We are here in Montevideo recreating the French revolution for Carlsberg ahead of the Euro 2016.
0015 It is a great feeling to have the euro in France because potentially we can win it. We won it in ‘84 so we are quite motivated about it and also in 2000 so we are very pleased to have the euro in France.
0031 Didier Deschamps is my friend and it is very difficult for him but the expectation is huge but, like I said, the team have a great great talent in their side so I am sure France can really win this Euro.
0048 I think the biggest challenger will be Germany, England but Germany is the main one you know they are the World Cup winner and I am sure they have that generation that can again win the Euro.
0103 England’s chances are very big you have now a new generation of players who have a lot of talent and they have shown quite a great ability in the stage group where they qualified quite quickly so now they have time to prepare the coach knows exactly where he’s going and the potential of the team so this is a generation that can win it.
0124 Harry Kane and Dele Alli will be the top players for the England team.
0130 I think the best memory I have in football was the Euro, the Euro 2000. First of all because you are already a world champion and on top of that you win the Euro with a great final against Italy. It has been very emotional and it has been an amazing moment this Euro 2000, from the start we knew we were going to win it and the end was great also.
0157 Look for the Irish national team. I am first of all very pleased that they have qualified but the best player I have played against was Roy Keane so the others have also quality but I am not sure they can pretend on winning the Euro but they can do very well as Welsh also can do.
0217 Interview in English with Thomas Busch, Carlsberg Global Creative Advisor
0218 This is by far one of the biggest productions we have ever done.
0224 It is all about a climatic situation where Mr Desailly, and in the end, and you will see the film, is kind of being saluted as the master of football giving away tickets to all the fans because now the Euro Cup is near.
0239 Interview in English with Richard Whitty, Carlsberg Senior Marketing Manager
0241 UEFA Euro 2016 to going be the biggest in the tournaments history and Carlsberg is creating a campaign that will match that of truly epic proportions.
0249 I think fans will be as excited about this piece of creative as we are. It has got some fantastic football insights, some fantastic international insights and being told through if Carlsberg did and probably the best, we know our fans will love it.
0300 Extended B-Roll Footage of Marcel Desailly on set of the Carlsberg UEFA EURO 2016™ Film
0428 Extended B-Roll Footage of cast and crew behind-the-scenes of the Carlsberg UEFA EURO 2016™ Film
17 May 2016
