BACKGROUND
• The first Backstage opened in September 2015.
• There are 36 freestanding Backstage locations.
• As of June 2022, there are 300 locations within Macy’s nationwide.
• Macy’s will expand Macy’s Backstage an additional 37 stores this spring.
ASSORTMENT
Macy’s Backstage assortment offers current fashion trends as well as its own distinct product categories. It is truly a one-stop shop.
• Backstage offers best-in-class merchandise for those who love the thrill of the hunt. Customers can find new and now styles in apparel for women, men and children; a wide range of toys, housewares, beauty products, designer handbags, activewear and gifts your furry friends will love, plus more.
• Backstage is separately sourced with different buying teams than Macy’s. Some brands will crossover, but product will not be the same. To better fit the needs of the fashion-savvy and cost-conscious Backstage customer, the assortment is a combination of overstock from other stores, deals from vendors, and new connections in the marketplace.
SPEED & VALUE
Macy’s Backstage is designed for the fashionable customer on a budget who enjoys an ever-changing assortment of curated finds and unexpected treasures at a great price.
• Merchandise is ordered in smaller quantities and more often, creating a rotating assortment. In fact, 60% of our merchandise is secured within 60 days of hitting the sales floor.
• Simplified pricing and limited quantity encourage the customer to buy immediately and shop often. The price is already marked at its lowest – no coupons are accepted, but customers can use their Macy’s cards and earn Star Rewards.
ATMOSPHERE
Macy’s Backstage provides customers with an easy and efficient shopping experience
• The space allows for better sightlines from one end of the store to the other with visually compelling signage for easy navigation.
o This location is more than 15,000 square feet.
• Backstage store colleagues create and maintain an organized and efficient self-service shopping environment.
o Trends are prominently displayed with directions on how to wear
o All merchandise is on the floor and easily accessible
o Dressing rooms are aggressively maintained
o Check out is located in one space with a short queue
SHOT LIST:
RESTRICTIONS:
NONE-FREE USE FOR ALL
ASSOCIATED PRESS CONTENT SERVICES
New York, N.Y. 19 May 2022
1. VP Divisional Business Manager, Michael Hersh, cuts Macy’s Backstage ribbon
2. SOUNDBITE (English) VP Divisional Business Manager, Michael Hersh:
“Macy’s Backstage is the off-price arm of the organization and offers those customers who love that thrill of the hunt and treasure hunting experience the opportunity to shop across the latest brands and trends at great values.”
3. SOUNDBITE (English) VP Divisional Business Manager, Michael Hersh:
“Macy’s Backstage in Herald Square is a unique opportunity to offer both the local and tourist consumer the full breadth of the Macy’s brand from off-price to luxury under one roof.”
4. SOUNDBITE (English) VP Divisional Business Manager, Michael Hersh:
“By the end of June, Macy’s Backstage will operate in more than 300 stores nationwide.”
5. SOUNDBITE (English) VP Divisional Business Manager, Michael Hersh:
“The Macy’s Backstage customer is a customer who enjoys the thrill of the hunt shopping experience who is looking for value in the latest trends, and categories, and brands.”
6. SOUNDBITE (English) VP Divisional Business Manager, Michael Hersh:
“Macy’s Backstage offers an assortment across a broad range of categories whether it’s in apparel in men’s, women’s, and children’s – to beauty and accessories. As well as the opportunity to furnish all rooms of your home.
7. SOUNDBITE (English) VP Divisional Business Manager, Michael Hersh:
“While Macy’s Backstage gives a customer a different reason to shop within our brands, to really engage in that treasure hunting experience.”
8. SOUNDBITE (English) VP Divisional Business Manager, Michael Hersh:
“ Macy’s Backstage allows the Macy’s consumer to shop the full breadth of the Macy’s brand from off-price to luxury under one roof.”
9. SOUNDBITE (English) VP Divisional Business Manager, Michael Hersh:
“The origin of the Backstage name is a nod to the Herald Square flagship location, which everyone knows is located at 34th street and Broadway, in the heart of New York City just outside the famed Theater District. Today as we open up our newest location and are on the cusp of opening our 300th store nationwide, this is the definition of full circle moment.”
10. Macys Backstage Apparel
11. Macy’s Backstage Signage
12. Macy’s Herald Square Sign (Outdoors)
STORYLINE
Macy’s Inc. opens its newest locations of off-price, on-trend stores, Macy’s Backstage, specifically designed for the savvy and cost-conscious shopper. This shopper enjoys finding new trends at a great price and shops often. Off-price. On-trend. Arriving daily
19 May 2022
