30 August 2023 Business News

LEADING EUROPEAN MODEL AGENCY LAUNCHES LUXURY SKINCARE BRAND.

With 1,500 models, Germany’s largest model agency MGM Models is one of the leading agencies in the sector in all of Europe as well Germany.  With its MGM Cosmetics by MGM Models, the agency is now the first model agency in the world to introduce its own premium skincare line to the market.

 

Hamburg, August 2023. The agency, where renowned top models like Kate Upton and Chrissy Teigen launched their careers, also manages some of the most promising new top models, such as the current face of Dior, Maryel Uchidad, alongside international celebrities and influencers.
“Modelskin for Everyone", is the slogan for the new skincare range, which has been developed over years of research at a renowned German laboratory.
 
“Used for the first time at the Paris Fashion Week, the new Skincare series appealed so strongly to models and influencers that our own expectations were exceeded, and for that reason we immediately decided to launch the brand comprehensively and internationally,” MGM Chief Marketing Executive Daniel Alexander says.
 
“The issue of skin health has been with me my entire career as a model agent, as models cannot have a bad skin. I have always been on the lookout for a good skincare product, and I have now had one developed myself. The high professional standards we set for a healthy and beautiful skin have now been met in this particularly effective and beneficial skincare series,” MGM Models CEO Marco Sinervo says.
 
The medical expert for MGM Cosmetics skincare is the renowned dermatologist Dr Anna Brandenburg: "MGM Cosmetics is an extremely effective and substantiated skincare concept with highly effective ingredients and the purest quality. The skin’s varying needs can be taken care of in an optimal way by the different series, which lead to maximum effect for the user. The product range is set out clearly and is simple to use. It contains everything needed for healthy skincare. The Sun Protection Factor issue has also been solved effectively by the UV Protection."
 

30 August 2023