Consumer Ready Video


'KEYNVOR' - the Atlantic Ocean becomes Mercury KX's latest recording artist, to fund its own protection against plastic pollution.

An inspiring new musical project has been unveiled via Universal Music’s Mercury KX label who announce that they have begun working with a new artist, ‘Keynvor’.

But Keynvor is not like any other artist today: Taking its name from the Cornish word for “ocean”, ‘Keynvor’, pronounced ‘cain-vor’, is the great Atlantic Ocean. The stunning first single from Keynvor is ‘Preservation’ – a collaboration with composer Sebastian Plano which harnesses the remarkable, rhythmic sounds of the ocean.

Sebastian Plano and Mercury KX will donate 100% of the monies they receive from streaming use and the income they receive from permanent downloads of the track (at least £0.50 per permanent download) to the charity Surfers Against Sewage which will help to raise funds for, and awareness of, coastal issues such as plastic pollution.

Hugo Tagholm, Chief Executive, Surfers Against Sewage said: “Surfers Against Sewage is stoked to be amplifying the call of the ocean through the Keynvor project. Our oceans are in peril, facing unprecedented challenges including the growing threat of plastic pollution. Together we can respond to this oceanic siren. Join the community movement for Plastic Free Coastlines today. The future is clean. The future is blue.”

The Keynvor project will be funding its own conservation through the release of ‘Preservation. The track, which is out now on all digital platforms, combines the voice of the ocean with new music from Plano. The track develops out of stunning, ethereal sounds of Cornish waves crashing on the rocks, with Plano masterfully creating percussive sounds from field recordings collected throughout March 2018.

Composer Sebastian Plano said: “I took the sound of waves hitting the rocks to create the beat and all the rhythmic elements of the piece are sounds of the ocean. The sea has so much power and I wanted to convey this in my music.”


Cornwall-based brewery Sharp’s, and its Atlantic Pale Ale, have teamed up with Universal Music’s Mercury KX label and the coastal conservation charity Surfers Against Sewage, to create a beautiful, peaceful and uplifting piece of music based on these ambient oceanic sounds. The track ‘Preservation’ will help the charity to continue its vital work in protecting Cornish beaches.

James Nicholls, Senior Brand Manager at Sharp’s Brewery said; “At Sharp’s we are committed to saving our unique and spectacular coastal regions. Based in Cornwall, we are surfers and ocean lovers, it’s heart breaking to watch the water and the beaches that we love being slowly destroyed. The Keynvor project is built around, inspired by and intrinsically linked to the coast – what better way to save our beaches than recruit the ocean itself.”

Other artists are already asking to collaborate with the Ocean. We'll see Keynvor move into other genres such as Indie/ Electronic, Folk, and even Hip Hop. Keynvor also plans to appear at festivals around the country and put on a live gig later in the Summer. 

Consumer Ready Piece cut with interviews and video footage

20 April 2018