BROOMFIELD, Colo., Dec. 9, 2022 – International Delight, one of the country’s leading coffee creamer brands, knows the holidays can be the most stressful time of the year. A recent survey found that nearly two-thirds of Americans believe that malls and shopping centers are the season’s “grinchiest” destinations due to the crowds (60%), the long lines (53%) and all the noise, Noise, NOISE! (52%!). That’s why, on Thursday, December 8, the brand teamed up with iconic Dr. Seuss character the Grinch, and hilarious, holiday-loving TikTok phenom Carter Kench, at the Mall of America where the brand surprised shoppers with more than 2,000 complimentary cups of hot coffee made more joyful and delicious with International Delight’s cherished seasonal creamer offering: Grinch Peppermint Mocha. Consumers were uplifted thanks to the cheerfully chocolatey, magically minty surprise.
“We strive to create delightful moments at the start of your day, and knowing the stress holiday shopping can create, we wanted to spark joy with a simple cup of coffee enhanced with our beloved Peppermint Mocha creamer,” said Kallie Goodwin, Vice President of Marketing for International Delight. “This year, we wanted to do something extra special by bringing the Grinch limited-edition creamer to life – and all the cheer it evokes – at one of the largest and busiest malls in the country.”
International Delight has become synonymous with flavor innovations and inspired mashups, and the brand continues to live up to its reputation with its limited-edition trio of Grinch-themed creamers. In partnership with Dr. Seuss Enterprises, these creamers offer an incredible flavor boost for coffee-loving holiday shoppers, helping them get through the last-minute gift-buying, pushy throngs and overstuffed department stores. The delicious line of creamers includes the newly reformulated Peppermint Mocha, Frosted Sugar Cookie and NEW Gingerbread Cookie Dough.
Whether you live high on a mountaintop above Who-ville or near the largest mall in America, be sure to get your hands on International Delight’s Grinch-inspired line of creamers, which are available through the end of the year. The coffee creamers are available in 32 oz. bottles with an SRP of $3.99 at major retailers nationwide.
International Delight is committed to bringing delight to coffee and creamer fans across the nation through the ongoing release of these one-of-a-kind collaborations. Check out the International Delight website or follow the brand on Instagram, Facebook, Tik Tok, and Twitter to stay in the know on all the latest flavorful news.
###
About International Delight
Since 1987, International Delight® has been transforming cups of coffee into moments that foster joy, self-expression and togetherness through one-of-a-kind, bold creamer flavors. The brand, which introduced the first flavored, liquid, non-dairy creamer on the market, is on a mission to bring Creamer Nation flavors that deliver unparalleled delight in every drop and turn the room they leave for creamer into room to party. By uniting people with flavors that spark joy, International Delight brings people together over a cup of coffee, creating opportunities for connection, inclusion and celebration. International Delight coffee creamers and iced coffees are available at grocery, convenience stores, mass merchandisers and food service outlets across the country. For more information, visit InternationalDelight.com.
About Danone North America
Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through sustainable agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Happy Family® Organics, Honest to Goodness®, Horizon® Organic, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STÅK®, Two Good®, Wallaby® Organic and YoCrunch®. With more than 6,000 employees and 16 production locations across the U.S. and Canada, Danone North America's mission is to bring health through food to as many people as possible. For more information, visit DanoneNorthAmerica.com. For more information on Danone North America's B Corp™ status, visit https://bcorporation.net/directory/danone-north-america.
About Dr. Seuss Enterprises
Dr. Seuss Enterprises is a leading global children's entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child's imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.
SHOT LIST:
RESTRICTION:
NONE-FREE USE FOR ALL
ASSOCIATED PRESS CONTENT SERVICES/INTERNATIONAL DELIGHT
Bloomington, MN, 09 December 2022
1. Establishing Mall of America B-Roll with International Delight Signage
2. New Grinch Peppermint Mocha Creamer on table
3. Shoppers walking over to table to taste new creamer
SOUNDBITE (English) HOST:
We are at the Mall of America today with International delight and the Grinch. We are giving away free coffee with our peppermint mocha creamer from International Delight. And we have gift cards for some of our guests with a mystery amount.
4. Grinch waving and taking photos with shoppers as coffee is being handed out
5. Grinch posing with TikTok Influencer Carter Kench
SOUNDBITE (English) Tik Tok Influencer Carter Kench:
We're here at the Mall of America in Minnesota with the Grinch and Internationals away to celebrate the new Coffee Creamers.
6. Tik Tok Influencer Carter Kench handing out coffee to shoppers
7. Grinch high fiving kids
8. Gift cards and vouchers being handed out to shoppers
9. Shoppers tasting and reacting to new Grinch Peppermint Mocha Creamer
SOUNDBITE (English) Shopper 1:
The chocolate, the candy cane. Yeah. It's like Christmas. Oh, yeah.
SOUNDBITE (English) Shopper 2:
It is delicious. Delicious. Oh, so yummy. The chocolate and the peppermint and the coffee. I'm going to get some for my Christmas holiday.
SOUNDBITE (English) Shopper 3:
Grinch is my Christmas hero. I love the Grinch. I have Grinch T-shirts, whatever. I just happen to see him down here. And I love coffee. So the coffee was what enticed and got me to come down here. International delights. This is absolutely wonderful. I love mocha. One of my favorite flavors.
10. Shopper grabbing coffee with new Grinch Peppermint Mocha Creamer
SOUNDBITE (English) Shopper 4:
She loves the Grich, so she's eyed him over here. And I thought, okay, we better go check it out. So and then coffee and how what more could you ask for? So, and now a free gift card. Even better, the prizes keep coming. So thank you.
11. Shoppers mingling and tasting new Grinch Peppermint Mocha creamer
12. Grinch and Tik Tok Influencer posing for photos with kids & families
13. Grinch and Tik Tok Influencer Carter Kench wave goodbye
9 December 2022
