IDRIS ELBA OPENS UP ABOUT 'BRING YOUR IMPOSSIBLE' CAMPAIGN

These days, you can’t watch a show or pick up a magazine without seeing someone’s child now in the limelight Nepotism has taken over, however, it was a very different case for Idris. Growing up in London, from a modest background and not having access to anyone that ever had anything remotely in the creative filed around him, Idris thought his dreams of stardom was just that dreams. However, his mantra ‘Bringing the Impossible’ is something he believes has helped him get that success and is something he encourages everyone to do.

Teaming with the UAE Government, he is bringing this to life, as he invites entrepreneurs and business leaders to bring their ideas to the UAE, through the ‘Invest in the Emirates’ campaign, where they can not only become reality but also reach global markets. 

 In an interview with the man himself, he talks about his background, how he started in the industry on his own, his mantra and why, despite his love for London, he is considering a move to the Emirates.

As a country where flying taxis are set to be a reality by 2026, and a robust ecosystem, with 12 state-of-the-art airports and 12 major ports, strategically positioned almost in the centre of the world, it is no wonder many, like Idris Elba, consider it the place to be.

 Background:

The UAE is continuing to seek foreign investment, and develop its reputation as a leading destination for entrepreneurs and supportive ecosystem for startups.

Launching the new ‘Invest in the Emirates’ campaign, it is inviting top innovators, entrepreneurs, and investors to explore the unparalleled opportunities within the country’s dynamic business landscape.

Fronted by renowned actor Idris Elba, the world’s top talent is being invited to bring their ideas to the UAE, where they can not only become reality but also reach global markets.

They are also being encouraged to explore the UAE’s rapidly growing innovation ecosystem – offering comprehensive support including funding, regulatory frameworks, and government backing.

With a tax-free environment, extensive global trade and logistics networks, and a proactive approach to enabling business success, the UAE has become a launchpad for ventures seeking international success.

Strategically located at the crossroads of Asia, Europe and Africa, the UAE connects the world through 10 state-of-the-art airports and 12 major ports, providing investors seamless access to global markets.

Last year, the country received $30.7 billion in Foreign Direct Investment (FDI) – ranking 11^th globally and 1^st in the Arab world, reaffirming its position as a leading and growing destination for investment.

The ‘Invest in the Emirates’ campaign will focus on major cities including Cannes, Munich, Paris, London, Zurich, Geneva, and New York.