Model Hailey Baldwin celebrated the opening of MAGNUM New York, the first U.S. storefront for MAGNUM Ice Cream. To kick off the celebration Hailey created a custom MAGNUM Ice Cream bar hand-dipped in Belgian chocolate and topped with cornflowers, chocolate-covered sunflower seeds and chocolate cookie crumbles.
Globally, MAGNUM has launched storefronts in more than 30 countries and 22 cities including Florence, Manila, Cape Town, Karachi, Sydney, Singapore, Venice and Amsterdam.
MAGNUM New York is located at 134 Prince Street in SoHo and will be open through the summer.
MAGNUM Ice Cream Launches First U.S. Storefront in New York
MAGNUM New York Store to Offer “Dipping Bar” Experience Featuring Custom MAGNUM Ice Cream Bars
Englewood Cliffs, N.J. (April 27, 2016) – MAGNUM Ice Cream, the only ice cream bar made with Belgian chocolate, is bringing pleasure to New York’s SoHo neighborhood just in time for summer. MAGNUM New York, which opened its doors on Saturday, April 23, at 134 Prince Street, marks the first storefront in the U.S. featuring the brand’s ultimate customizable ice cream indulgence. Globally, MAGNUM has launched storefronts in more than 30 countries and 22 cities including Florence, Manila, Cape Town, Karachi, Sydney, Singapore, Venice and Amsterdam.
MAGNUM New York features a “dipping bar” where guests can participate in the “Make My MAGNUM” experience and create custom MAGNUM bars by selecting silky vanilla bean or rich chocolate ice cream bars to be hand-dipped in a choice of dark, milk or white chocolate – each made with decadent Belgian chocolate. Guests can then choose three toppings from a selection of 20 decadent and unexpected ingredients including rose petals, espresso sugar, sweet coconut flakes, chopped hazelnuts and goji berries. MAGNUM New York will also feature a rotating menu of toppings throughout the summer.
"Since its introduction to the U.S. in 2011, MAGNUM Ice Cream set itself apart with expert craftsmanship and premium ingredients," said Nick Soukas, Brand Building Director of Unilever Ice Cream in the U.S. "Now, MAGNUM New York will bring together the worlds of premium chocolate and ice cream in an indulgent and interactive store experience unlike any other."
In addition to the dipping bar, the MAGUM New York experience will feature curated décor and furnishings including featured art installations such as the New York City skyline made out of wooden ice cream bar sticks and a collection of bejeweled, bespoke MAGNUM bars.
Ice cream lovers can experience MAGNUM New York in the city’s SoHo neighborhood at 134 Prince Street, New York, NY 10012. The store will be open daily from noon to 8:00 p.m. Sunday through Wednesday and noon to 9:00 p.m. Thursday through Saturday, through mid-August. Customized MAGNUM bars may be purchased for $7.00.
In addition to New York, in 2016 MAGNUM will launch 25 pop-up stores around the world including in Paris, Lisbon, Shanghai, Istanbul and Jakarta.
For those who can’t make it to New York City this summer, chocolate lovers across the U.S. can enjoy new MAGNUM varieties at home, including MAGNUM Double Raspberry and MAGNUM Double Chocolate Vanilla.
For more information about MAGNUM Ice Cream or MAGNUM New York, visit magnumicecream.com.
About MAGNUM
Launched in 1989, MAGNUM was the first handheld ice cream bar targeted as a premium adult offering. Today, MAGNUM is one of the world’s leading ice cream brands, selling one billion units annually worldwide.
MAGNUM Ice Cream bars use only the finest premium ingredients, including silky vanilla bean ice cream and made with Belgian chocolate, and is a must-have staple for any glamorous pleasure-seeker.
Belgian chocolate has an outstanding reputation for its smooth, rich flavor and tempting chocolate aroma. It’s recognized around the world because of its meticulous adherence to ‘Old World’ craftsmanship. MAGNUM® Ice Cream bars are crafted in this rich heritage and are made with a signature Belgian chocolate recipe developed specifically for MAGNUM® bars.
Follow along with #MagnumNYC on the following social pages:
- Facebook: http://www.facebook.com/magnumus
- Instagram: instagram.com/magnumicecream
- Twitter: twitter.com/magnumicecream
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever’s Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
Go to www.magnumicecreamus.com for additional photos and assets.
New York, 18 May 2016
1. Magnum Sign
2. Magnum Exterior - Front/Wide
3. Magnum Exterior - Front/Medium
4. Window Display
5. Window Display Closeup
6. Ice Cream Bar Closeup
7. #MagnumNYC hashtag
8. ‘How to Design Your Very Own Magnum’ signage
9. DJ Jasmine Chess
10. DJ Turntables
11. Tray passed champagne
12. Hailey Baldwin poses for pictures and enters the front door of MAGNUM New York
13. Hailey Baldwin poses for picture at step & repeat
14. Hailey Baldwin holds out freshly dipped ice cream bar
15. Hailey Baldwin chooses her ingredients
16. Closeup of iPhone taking a picture of Hailey
17. Hailey Baldwin poses for pictures with a second ice cream bar
18. Hailey Baldwin holds two ice cream bars and poses for pictures and saunters out of frame
19. NO NAT: Wide shot of Hailey and Jon Jones at dipping bar
20. NO NAT: Hailey shaking ingredients
21. NO NAT: Hailey biting into ice cream bar
22. NO NAT: Hailey holding up ice cream bar in case
23. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“I am here for the Magnum New York store opening which is really exciting. I think it’s awesome that the first store ever in the U.S. is going to be here in SoHo. I think it’s going to be a lot of fun for the summer, it’s such a good addition to New York.”
24. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“I think the dipping bar is really cool. I’ve never seen something like that and I that think you can personalize it yourself and kind of put your own touch to it and put your own flavors to it.”
25. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“I did a couple of different bars today and I think my favorite was I put the butterscotch and the vanilla cookie… I love coconut flakes, I used that. Sunflower seeds.”
26. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“There’s a lot of different stuff coming up. I can’t really talk about too much of it but there’s a lot of good stuff. I recently signed over to IMG so there’s a lot of good stuff happening.”
27. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“I would say my style is pretty simple. I like to just be comfortable and I like for my style to be attainable. i don’t ever want people to look at what I’m wearing and be like, ‘I could never get that or wear that’. I like to be relatable to a point. But then there are times where I want to be in the nice dress and done up. And there’s moments for that but it’s not day-to-day life.”
28. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“Some of my style icons are Karl Lagerfeld naturally. I really like Rosie Huntington’s style. I really like Rihanna’s style. I think she’s so cool.”
29. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“For Memorial Day if I’m not working I’ll probably spend time with friends. Be by a beach hopefully, getting some sun.”
30. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“This summer…hopefully travel a bit. You know I don’t really know ever where my schedule is going to take me or what I’m going to be doing week to week but I’m going to take some time off and just relax.”
31. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“I think I want to go to Greece at some point. I haven’t been in a really long time.”
32. SOUNDBITE (English) Hailey Baldwin, Model/Spokesperson
“Qualities that I find attractive in a guy? Definitely humor. If you can’t make me laugh I’m so sorry it’s just not happening. I like a nice smile and I like when guys are good with kids.”
33. NAT SOUND (English) Hailey Baldwin, Model/Spokesperson at Dipping Bar
“Hello everyone, what’s up. I’m really happy to be here with everyone tonight. I’m excited that Magnum is finally opening in New York”
34. NAT SOUND (English) Hailey Baldwin, Model/Spokesperson at Dipping Bar
“I’m going to start off the night (‘Awesome’). Let’s do it.”
35. NAT SOUND (English) Hailey Baldwin, Model/Spokesperson at Dipping Bar
“The more chocolate the better is what I always say.”
19 May 2016
