10 April 2024 Business Entertainment


Gisele draws upon this year’s theme ‘Tribute to Eternity’ and how she implements this in her everyday life


On the opening day of Watches and Wonders in Geneva, supermodel and IWC Brand Ambassador Gisele Bündchen visited IWC Schaffhausen at its booth.

During her visit, Gisele toured the booth which this year is designed as “A Tribute to Eternity”. Reflecting the endless cycle of day and night, the booth showcases the new colors, Silver Moon, Horizon blue, Dune, and Obsidian; each of which is uniquely reminiscent of parts of the endless cycle of day and night.

This year, the Swiss luxury watch manufacturer presents its new Portugieser collection with reworked designs, new color codes, and new complications such as the Portugieser Eternal Calendar. “It is a pleasure to be here with IWC today at Watches and Wonders today and experience the timeless new Portugieser collection that is beautifully displayed with “A Tribute to Eternity,” states Gisele.

Gisele’s visit to the IWC booth comes just a few months after she joined IWC at Art Basel Miami for an intimate conversation on time and style. During the conversation, she shared how she manages her busy schedule yet still prioritizes “me time” and most importantly, family time.

In 2022, IWC welcomed the Brazilian supermodel and philanthropist Gisle as a brand ambassador. The relationship was formed in recognition of the remarkable synergy of shared values and ambitions between the two. Throughout her career, she has become one of the most successful and recognizable supermodels in the world. Not only because she has been photographed by some of the most legendary photographers and walked the runways of the biggest fashion houses but also because of her work within sustainability. Gisele has been a Goodwill Ambassador for the United Nations Environmental Program since 2009. She has also been honored by renowned academic institutions such as Harvard University for her longstanding commitment to key environmental issues.

  • Gisele discussing the new IWC collection
  • Gisele discussing her love for astrology and the different phases of the moon
  • Gisele discussing how she employs the theme ‘Tribute to Eternity’ into her everyday life
10 April 2024