This year, G.H. Mumm is challenging the traditional conventions of the Kentucky Derby by providing bold inspiration on food, drink and dress during one of the most exciting moment ins sports and culture. G.H. Mumm has partnered with category experts to communicate and demonstrate how to “Derby Differently” pushing boundaries to modernize stereotypes and embrace personal style. Download hi-res images from the event here.
G.H. Mumm Champagne celebrates how to “Derby Differently” in its 5th year as Kentucky Derby Champagne sponsor
This year, G.H. Mumm is challenging the traditional conventions of the Kentucky Derby by providing bold inspiration on food, drink and dress during one of the most exciting moment ins sports and culture.
G.H. Mumm has partnered with category experts to communicate and demonstrate how to “Derby Differently” pushing boundaries to modernize stereotypes and embrace personal style.
G.H. Mumm challenges consumers to “Derby Differently” by embracing personal style and challenging traditional conventions and doing things differently when it comes to dressing, eating and drinking.
Just as G.H. Mumm has pushed the boundaries on innovation and design with the Grand Cordon bottle, pulling from the Maison’s rich history but not being afraid to challenge the norm, G.H. Mumm encourages consumers to take a fresh bold perspective one long-standing traditions.
Throughout the Kentucky Derby festivities, G.H.Mumm was onsite at Churchill Downs with their signature Champagne bars as well as an exciting photo where consumers could virtually saber a Jeroboam of the G.H.Mumm Grand Cordon bottle.
#DerbyDifferently –On-Site Experts at Churchill Downs:
Davidson Petit-Frére - @Davidson_Frere
About: Davidson is a fashion designer known for his sleek and electric style, having had his designs worn by celebrities like Jay-Z, Stephen Curry and Michael B. Jordan. Davidson is working with G.H. Mumm to offer some style tips on how to add your own personality and flair to your attire at the Kentucky Derby so you’ll be sure to impress.
Style Quote:“ The button-down shirt in pastel tones is a very typical look that so many men sport when celebrating the Kentucky Derby. Stand out in the sea of pink, yellow and lavender with a crisp white tee paired with a bold, solid colored suit like royal blue, red or fuchsia” - Davidson Petit-Frére
Elliott Clark- @Apartment_Bartender
About: Elliott is a professional content creator and home cocktail enthusiast with a passion for crafting, styling and photographing drinks. Elliott is working with G.H. Mumm to encourage those celebrating the Kentucky Derby to go beyond traditional drinks and embrace champagne cocktails
Mixology Quote: “Traditional mint juleps are a favorite cocktail of mine, but I love the opportunity to change things up and add more depth to the drink. Jameson Black Barrel, pineapple syrup, lime juice, and the G.H. Mumm mesh perfectly in a way that helps to elevate a traditional julep, but still make it refreshing and very Derby appropriate.” - Elliott Clark
Erin Robertson- @an_erin
About: Erin is the winner of Project Runway Season 15 – she is an artist and fashion designer known for her bright, playful style and use of color. Erin is a working with G.H. Mumm to offer some tips and tricks to pull together items you might already have in your closet and create bold, unconventional looks for the Derby.
Style Quote: “Be the belle of the Derby by being different! I love to use my fashion choices to stand out and get noticed, especially at a big celebration like the Kentucky Derby!.” -Erin Robertson
#DerbyDifferently – G.H. Mumm Experts
Elise Cordell: G.H. Mumm Education & Events Manager, Elise Cordell will be on site at Churchill Downs to provide more information about G.H. Mumm as well as sabering instructions and demonstrations.
#DerbyDifferently – Champagne Cocktails Created by Elliott Clark @Apartment_Bartender
Ken-Tiki Derby Julep: 2 oz G.H. Mumm Champagne, 1.5 oz Jameson Black Barrel, .¼ oz pineapple syrup, ½ oz lime juice, 4-5 mint leaves. Glassware: highball.
Instructions: In a highball glass, combine mint, pineapple syrup, and lime juice. Gently muddle the ingredients, and add in the Jameson Black Barrel Irish Whiskey. Top with crushed ice and light stir to combine to ingredients. Top with G.H. Mumm and add in more crushed ice. Dash 2-3 of angostura bitters on top, and garnish with pineapple leaves and mint.
Winner’s Cup (multiply recipe x10 for large format punch)
1.5 oz Absolut Elyx Vodka, 1/2 oz vanilla lavender syrup, 1/2 oz lemon juice, 2 dashes of orange bitters, 2 oz G.H. Mumm champagne, Glassware: coupe / punch bowl
Instructions: In a cocktail shaker, combine Absolut Elyx vodka, lavender syrup, lemon juice and bitters.Fill the shaker with ice and shake to chill the cocktail. Strain into a coupe glass over one large cube of ice, and top with G.H. Mumm. Garnish with a rose or rose petal.
Cinco de Derby: 2 oz G.H. Mumm Champagne, 1.5 oz Avion Blanco Tequila, ½ oz blackberry cinnamon syrup, ½ oz lime juice. Glassware: rocks glass
Instructions: Combine all ingredients into a cocktail shaker and fill with ice. Shake to chill and strain into a rocks glass over ice. Top with G.H. Mumm and garnish with fresh mint, lime, and fresh grated cinnamon.