FIRST-TIME OLYMPIC PARTNER SHARES VISION FOR TRANSFORMING THE OLYMPIC GAMES FOR THE DIGITAL ERA

Alibaba Opens its Olympic Showcase in PyeongChang, Providing a First-Look at its Vision for an “Olympic Games on the Cloud”

 

The eyes of the world are on PyeongChang as the Olympic Winter Games begin this weekend, but the IOC’s newest partner, Alibaba Group, is already looking ahead to the future. 

To kick-off Alibaba’s historic long-term partnership with the IOC, Alibaba Group founder, Jack Ma, and IOC President, Thomas Bach, attended the Grand Opening of the company’s Olympic Showcase in PyeongChang this weekend where the company unveiled its vision for the future Olympic Games – one operated via the cloud.

At the core of this vision is the company’s cloud computing technology which will serve as the future infrastructure backbone of the Games. Alibaba envisions leveraging its cloud technology for the Games in the following ways: improving security and crowd management, optimizing the spectator experience, finding efficiencies for athlete training, smart city planning for host cities, and expanding the reach and accessibility of Olympic related content.

 

Shows:

 1. Suggested Script

 2. B-Roll of the company’s Olympic Showcase and Grand Opening event with Mr. Bach and Mr. Ma

3. Insights into Alibaba’s long-term Olympic vision and how its technologies will transform the Olympic Games and the experience for organizers, spectators and athletes

4. Soundbites from Jack Ma and Thomas Bach

 

B-roll and other materials will also be made available on Red Robots  MediaGRAB:https://www.mediagrab.press/presskit/Alibaba

 

Broadcasters Contact:

paul@redrobot.org

 

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10 February 2018