On Thursday, November 9th, 2023, Nespresso officially welcomes David Beckham as brand partner. The partnership offers an intimate view of David’s love of coffee and a unique insight into how he makes everyday moments unforgettable with Nespresso.
Exclusive soundbites from David Beckham reveal:
His love for the current England international football team, led by a great coach and captain who he believes have an opportunity and talent to win a trophy
As a big coffee drinker, working with Nespresso was always something he wanted to do
His drink of choice changes from a large black coffee in London to a latte in the countryside
Press materials clear for your use can be accessed below:
Partnership announcement press release
Nespresso officially welcomes David Beckham as a brand partner. The partnership reflects David’s love of coffee and a unique insight into how he makes everyday moments unforgettable with Nespresso.
David Beckham is co-owner of Major League Soccer franchise Inter Miami CF, long-term UNICEF ambassador and ex Captain of the England football team. Away from his busy schedule, David has a genuine love for high quality, sustainably sourced coffee. Whether at home or away, he enjoys a morning cup of coffee and even tries to steal a moment to himself as part of his daily ritual, as seen in the light-hearted video shared on his social channels today.
With Nespresso, David will share an exclusive view of the genuine coffee moments he enjoys. This includes quiet moments to himself as he enjoys around his hectic schedule, making his favourite Nespresso coffees and recipes, highlighting how even as a global icon, he still needs a moment of mindfulness, either with family or to himself as part of his morning ritual.
This year, the UK officially became a nation of coffee lovers*, with more people regularly drinking more coffee (63%) than tea (59%). Now coffee is established in British culture, from a morning latte or a post lunch espresso, through to an iced coffee when the summer season begins. The perfect cup of coffee is now as synonymous with UK culture as David Beckham is, so what better way to celebrate the synergy than with someone who embodies it.
Anna Lundstrom, CEO for Nespresso in the UK and ROI said: “David Beckham has always had an unforgettable style, taste and passion for creating elevated experiences which are many of the qualities of Nespresso. We are delighted to be working with David to showcase his genuine love for the nation's favourite drink and his journey of coffee discovery, as well as showing how even the routine coffee moments; with family, with friends, and ourselves, can make every day even more meaningful.”
David Beckham said: “I’ve always loved Nespresso coffee. Whether I am having a quiet moment at home with my family or preparing myself for a business meeting, the variety of blends is great, it’s so simple to make and every cup tastes incredible.”
A coffee to suit every morning moment
With over eighty Original and Vertuo blends and numerous coffee styles, from short espressos to longer cups, to iced or functional coffees, Nespresso provides coffee lovers with unforgettable coffee experiences every day, all at the touch of a button. The coffee range features some of the finest Arabica and Robusta beans to deliver an intense, smooth, and layered taste, providing superior coffee quality and infinite recycling benefits in the most responsible way.
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ASSOCIATED PRESS CONTENT SERVICES/NESPRESSO
London, UK 09 November 2023
1. Shot of film slate
2. BTS of David Beckham drinking Nespresso
3. Soundbite (English) David Beckham [00:00:17]
It literally is the moment I open my eyes, the first thing I'm thinking about is coffee. And to be honest, you know, it's it's my moment, especially at the weekend, is my moment to just sit for an hour before everyone wakes up and drew my coffee and enjoy that moment. But like I said, my routine is literally I'm up at 6:00 o'clock almost every morning whenever I'm in London, whether I'm in the countryside, and the first thing I do is make a coffee. And like I said, second thing is walk the dogs.
4. Shot of David Beckham making a latte
5. Soundbite (English) David Beckham [00:00:55]
I am a big coffee drinker and my drink of choice actually changes where it wherever I am. Funnily enough, and it's a strange one because I've I've described it to people before and they're like, that's just weird. But I live in London, so I live in central London. My daughter goes to school in central London and in central London I only have black coffee. I only have, you know, a full black coffee. But then when I'm in the countryside, I'm always a latte person. So it's a bit strange and I never mix or match.
6. BTS of David Beckham drinking Nespresso
7. Soundbite (English) David Beckham [00:01:38]
I love working with great brands and great people and working with Nespresso has always been something that I've always wanted to do.
8. BTS of Nespresso photoshoot with David Beckham
9. Soundbite (English) David Beckham [00:01:56]
I do love to travel. I love to try different things, you know? And one of my main focuses is in Australia, because they have great coffee, was going to different coffee shops and just seeing what there was around. And that's how much I actually love coffee.
10. More BTS of the photoshoot with David Beckham
11. Soundbite (English) David Beckham [00:02:19]
You know, without a doubt. You know what I love about this England team right now is firstly, they want to be there. They want to play in these games. They're proud of playing for their country. I absolutely think we have a trophy in us at some point. I think Gareth has done an incredible job. We've got a bunch of young players being led by a great captain who still continues to score at every level.
12. BTS of David Beckham posing with a Nespresso coffee