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  • 21 April 2026

Serena Williams returns to the court as new Heineken® 0.0 global ambassador, celebrating the social spirit of padel

 

Heineken® 0.0 has announced Serena Williams as its new global ambassador in a multi-year partnership

To launch the partnership, Serena stepped back on court to surprise unexpecting padel players with a game followed by a post-match Heineken® 0.0

This is the first of more surprises that Heineken® 0.0 plans to bring padel players across the world this year

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  • 20 April 2026
  • Video

The Laureus World Sports Awards Winners 2026

Alcaraz, Sabalenka, Norris, McIlroy, Kroos & Yamal Among Winners As Laureus World Sports Awards Bring Sporting Royalty To Spanish Capital

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