ONEPLUS SMARTPHONE HOSTS POP UP STORE IN ADVANCE OF LATEST PHONE RELEASE

OnePlus are hosting world wide pop-up events May 21st and May 22nd in advance of their newest smatphone release, the OnePlus 6. In the U.S, events were held exclusively in San Francisco and New York. Pop-up events have given OnePlus fans the chance to be first to own the company's much buzzed about phones ahead of the official sale dates. 

Aron Tomko traveled from Florida to be the first customer in line at the New York pop-up.  Aron waited in line for over 12 hours and purchased two phones. 

Global Schedule

New York, NY

May 21st 2018

1. Customers waiting in line at The Flat, New York

2. Going down the line

3. Soundbite, Aron Tomko, first person in line

“So I flew from Florida. I've been in line for over 12 hours. And the reason is I wanted to guarantee that I was going to be able to be here not just to be first but to get a phone. I don't know how many they have. I don't know how many they're giving away. I just wanted to make sure that I was going to be here to be able to get one."

4. Aron Tomko waiting in line

5. Customers going inside the pop-up

6. OnePlus team members greeting customers

7. Aron Tomko making the first purchase

8. Soundbite, MOS

“I just heard someone talking about it, I’m like ‘wait, what’s that?’ so i went on the website, I saw it, and I was amazed so I got it”.

9. Soundbite, MOS

“I like how it’s really smooth and really quick”

10. Wide interior

11. DJ

12. Customers demoing products

13. VIP customers showing their phones

14. Photo opps

15 Customers purchasing phones

16. Woman demoing product

17. Man demoing product

18. Couple smiling, demoing product

19. Closeups of phones

20. Event signage

21. Soundbite, Linus Sebastian, Linus Tech Tips

“Honestly I’ve rarely seen anything like this where a company can go from being online only to throwing up a store like what’s around us here and having people lined up literally around the block.  No discount, nothing.  There’s ice cream, but other than that it’s just to buy the phone”.

22.  Soundbite, Linus Sebastian, Linus Tech Tips

“I think one of the biggest differentiating factors for the OnePlus 6 is the ongoing commitment to a nice light OS that isn’t a stock vanilla Android and it’s really one of the only options that consumers have   for something that is that light, that responsive, but still customizable.”

23. Soundbite, Marques Brownlee, MKBHD

“It's really exciting actually that you get this many people in person to something that is only available online. Yeah it's almost a testament to the growing of the whole smartphone market. I've seen things that I didn't think would catch much traction at all get massive attention. So this is pretty exciting”

24. Soundbite, Marques Brownlee, MKBHD

“It does a lot for the money. And that's what people are concerned about. That's what they're looking for online and finding in this phone. my full review coming out later where I'll talk to in great detail about this stuff but it does a lot of things well that other phones for this price don't be well.”