Minecraft Earth’s “Mobs in the Park!” Global Event
Location: New York, London, Sydney
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Minecraft Earth’s “Mobs in the Park” Gives Players Exclusive Access to New Jolly Llama Character
Minecraft’s First-Ever AR Mobile Game Comes to Life in New York City, London, and Sydney
Minecraft Earth, the new augmented reality mobile game, is celebrating its release rollout with a one-of-a-kind experience that brings the game to life. “Mobs in the Park” are hitting the streets of New York City, London and Sydney with pop-up events featuring a customized adventure with life-sized statues where players can get their hands on exclusive access to the all-new Jolly Llama mob, in-game, before it’s globally available in December.
Minecraft Earth is a free-to-play augmented reality game for mobile that brings the creative nature of Minecraft to the real world. The early access version is now available in the United States, United Kingdom, Canada, South Korea, Philippines, Sweden, Mexico, Australia, New Zealand and Iceland.
The pop-up events will be at Hudson Yards, New York City, The Queen’s Walk, London, and Campbell’s Cove in Sydney for three consecutive weekends (November 16-December 1).
B-roll and other materials including images will also be made available on Red Robots MediaGRAB: https://mediagrab.press/view/package/288
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Shots of New York, London, and Sydney
Minecraft Earth pop-up events
Jesse Merriam – Executive Producer, Minecraft Earth
Tiffany Garcia - @iHasCupquake, Influencer
Spencer Diamond – Minecraft player
Dalen Murray-Wang – Minecraft player
Violet Aldrich – Minecraft player
Charles Batchelor - @GrianMC, Influencer