A study on cleaning habits around the world, conducted by the Now Market Institute, for Kärcher.
A study on cleaning habits around the world, conducted by the Now Market Institute, located in England, for Kärcher - a German company that is the world leader in home and professional cleaning solutions - points out that the Brazilian spends more than four hours on household chores, while other people spend an average of three hours.
63% of women are still primarily responsible for cleanliness. The research also points out that for 97% of the Brazilian population a clean house is very important. In this sense, Chinese, Americans and French also understand the relevance of keeping the residential environment clean, with 93%, 92% and 90%, respectively.