80% of frequent flyers want to find ways to earn points more easily and Loylogic is ensuring the industry is ready. Coming soon: Akruu!
Member engagement in loyalty programs is declining and the limitations that earning online offers is contributing to this. In the coming weeks, Loylogic will launch Akruu, a multi-module points accrual platform, which is a way to address this decline in a cost effective way to programs.
Earlier this year, Loylogic surveyed over 5,000 global frequent flyers. The findings revealed that nearly 80% of respondents would take the time to sign up to be a member of an online community that offered different ways to earn points with their preferred loyalty programme. Of the 80%, nearly 60% indicated they would like to be instantly informed when there are opportunities for them to earn points: a large indication that members will adjust their behaviours in order to earn more.
Launching soon as the first of its kind, Akruu will offer multiple ways to earn points or miles from the preferred loyalty program currencies selected by the member through an ever increasing range of modules that are designed to fit the lifestyles and trends of different accrual segments.
About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalising members with more choices and arming programs with insights on behaviour – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.
Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.
For more information visit: www.akruu.com
30 June 2016
