Houston’s Three Brothers Bakery isn’t all that different from many family-run small businesses. It’s warm, welcoming and greets patrons with a smile. But its success story is one uniquely rooted in survival.
Founded by three brothers who survived the holocaust, the beloved bakery is no stranger to defying the odds: Their business most recently experienced flooding on three occasions over three consecutive years — the last test being 2017’s Hurricane Harvey, one of the costliest tropical cyclones on record.
Yet, after 70 years and several natural disasters, they remain standing, serving the Houston community’s sweet tooth.
Their experiences have made current owners Bobby (son of co-founder Sigmund) and his wife Janice Jucker a pair of experts in braving whatever nature throws their way.
The U.S. Small Business Association (SBA) and its sponsor VISA recently stopped by to recognize the shop for its tenacity and preparedness following these natural disasters, awarding the Juckers the SBA Family-Owned Business of the Year award at the SBA annual luncheon.
Because 96% of small businesses see revenue losses after a natural disaster, VISA knows that support from the local community — and measures to stay financially prepared before disaster strikes — can help make all the difference.
That’s why they launched the Visa Back to Business Project, which supports small businesses following federally declared natural disasters with a tool that enables consumers to locate and support affected SMBs.
Because it understands small businesses make up the backbone of local economies around the globe, Visa is always looking for ways to celebrate their journey, so partnering with SBA was a natural fit, given the work they do to honor and recognize the SMB community.