FWD Hong Kong launches 5th anniversary promotional campaign to reinforce brand promise
HONG KONG, CHINA - Media OutReach - 27 August 2018 - FWD Hong Kong celebrates the brand's 5th anniversary this month with a special promotional campaign to commemorate this milestone in its journey so far.
Since its launch in August 2013 in Hong Kong, Macau and Thailand, FWD has successfully expanded to Indonesia, the Philippines, Singapore, Vietnam and Japan, changing the way people feel about insurance in eight key markets across Asia.
Reflecting on what has been achieved in the past five years, Ken Lau, FWD Managing Director of Greater China and Hong Kong Chief Executive Officer, said, "FWD has experienced phenomenal growth since its launch and is now consistently recognised as one of the most innovative and unique brands in the industry1. Thanks to our award-winning digital commerce platform iFWD, we have consistently been number one in Hong Kong's life insurance direct-sale market2 while our general insurance business has been steadily driving the growth of our customer base and strong business performance. We're proud of what we've achieved so far and we want to keep building on our success to continuously change the way people feel about insurance."
Making use of multi-media channels from out-of-home, TV, print, to social, the 5th anniversary promotional campaign celebrates FWD's achievements in expanding to eight markets in five years, and highlights the products and services that FWD has innovated to help protect the unprotected.
Paul Tse, Chief Marketing Officer of FWD Hong Kong& Macau, said, "Through the 5th anniversary promotional campaign, we aim to show how FWD has been realising its promise of creating refreshing insurance experience with a diversified portfolio of innovative, relevant and easy-to-understand products and services. It also helps to set the scene for more surprising disruption that FWD is committed to bringing to the insurance market."
1. Some of the relevant and recent recognitions FWD Hong Kong has earned include:
- Shenzhen-Hong Kong Fintech Award 2018: Fintech Initiative Award
- Bloomberg Businessweek Chinese's Financial Institution Awards 2018 -- 5 Excellence Performance and 5 Outstanding Performance awards in marketing strategies, product innovations and customer services.
- Marketing Excellence Awards 2017: Gold for Excellence in Innovation
More award information can be found at https://www.fwd.com.hk/en/about/awards/.
2. Source: Provisional Statistics on Hong Kong Long Term Insurance Business, January to March, 2018, Insurance Authority of Hong Kong.
About FWD Hong Kong & Macau
FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Hong Kong, FWD offers life and medical insurance, general insurance, employee benefits, and financial planning. The life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies -- FWD Life Insurance Company (Bermuda) Limited is rated "A3" by Moody's and "A" by Fitch; and FWD General Insurance Company Limited is rated "A" by Fitch.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.
Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group.