7 January 2016 Business Lifestyles News Sports

DIRK NOWITZKI IS BRAND AMBASSADOR FOR BAUERFEIND

Download two high resolution photos of Bauerfeind's new brand ambassador.

 

It was announced today that the basketball superstar has become the global brand ambassador for Bauerfeind, the family-owned German health care equipment company.

For Bauerfeind, manufacturers of medical aids, such as supports for knee, ankle and back, Dirk Nowitzki is the first global brand ambassador. The 37-year-old international superstar with Franconian roots and the global Bauerfeind AG will work together in the long term.

"Dirk Nowitzki did not have to be convinced of our products and is down to earth in spite of his outstanding achievements -. Which makes him for me an ideal brand ambassador I am very pleased to be working," says CEO Prof. Hans B. Bauerfeind. The 75-year-old leads the family business founded in 1929 with approximately 2,000 employees in the third generation. Son Thomas Bauernfeind (41) is Chief Financial Officer, daughter Beatrix Bauerfeind-Johnson (36) on the supervisory board actively.

Bauerfeind is known in international sports: Since 2002, such as the Olympics supports, orthoses, orthotics and medical compression stockings from Zeulenroda join the company at major events for use. Worldwide rely top athletes on the quality of the award-winning products, which are manufactured exclusively in Germany. Even top teams of basketball and football league use the medical aids from Bauerfeind.

In March, the new campaign will see Dirk Nowitzki as a brand ambassador for the first time.

About Bauerfeind AG

Bauerfeind AG in Zeulenroda (Thuringia) manufactures supports, orthoses, medical compression stockings and orthopedic insoles. The most famous product, GenuTrain, was made available in 1981 for the first time.

Bauerfeind is one of the market leaders in the industry and has an international presence. The company employs some 2,000 staff, has represented Germany in its headquarters and operates subsidiaries in more than 20 countries. The high-quality products are "Made in Germany" and won numerous awards for design and function.

 

7 January 2016