Global broadcast marks the 70th anniversary of the world's most iconic 4x4

Land Rover marked its 70th anniversary with a global broadcast celebrating the world's favourite 4x4s and the people who love them – 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show in 1948.

The event paid tribute to seven decades of adventure, humanitarian aid and hard work; tracking Land Rover’s journey from a utility model at the end of the Second World War, to becoming the world’s favourite 4x4, with more than 7 million sold.

Prof Dr Ralf Speth, Jaguar Land Rover CEO, said: “Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the pioneering spirit of innovation that has characterised Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivalled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success.


“Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and for making more of our world. From our employees to customers and enthusiasts, this is a family that makes Land Rover special.”


A vehicle line-up included HUE: the first prototype Land Rover, the original two-door Range Rover and the seven-seater Discovery, as well as expedition-proven models from across the decades, shared the stage at the Land Rover Classic Works in Coventry. The current range, including the sector-defining Range Rover Evoque and Velar SUVs, were also on screen as Land Rover celebrated its lifelong status as a favourite among celebrities, politicians and royalty.


In January, Land Rover also revealed plans to sympathetically renovate the world’s most historically significant unrestored model – one of three pre-production cars from the original Amsterdam launch. Now in the hands of the experts at Land Rover Classic, it will take the stage alongside its closest modern relative – the exclusive 405PS Defender Works V8 revealed earlier this year. Only 150 of the powerful 70th edition models will be produced and each of the specially engineered V8 derivatives will be built under the same roof, by Land Rover Classic’s team of expert engineers.


Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.



1948       Land Rover Series I launched at the Amsterdam Motor Show

1953       Long Wheelbase version of the Series I is introduced

1956       Oxford and Cambridge teams complete on London to Singapore expedition in Series I

1958       Land Rover Series II unveiled with more refined design

1970       Original two-door Range Rover (the Classic) goes on sale

1971       Land Rover Series III launched

1972       Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition

1976       1,000,000th Land Rover built

1979       A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)

1981       Land Rover begins legendary partnership with Camel Trophy

1981       Four-door Range Rover released

1989       Land Rover Discovery, the third Land Rover model, goes on sale

1990       Original ‘Landie’ relaunched and renamed Defender

1994       Second generation Range Rover launched

1997       All-new Freelander is unveiled with innovative new technology: Hill Descent Control

2001       Third-generation Range Rover with all-round independent air suspension revealed

2003       Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia

2004       Range Stormer Concept previews performance Range Rover and three-door body

2004       Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show

2005       All-new Range Rover Sport unveiled               

2006       Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood

2007       LRX concept car previews design language of a new luxury compact SUV

2009       Fourth generation of the Land Rover Discovery introduced

2010       Range Rover Evoque, the world’s first luxury compact SUV, makes global debut

2012       Fourth-generation Range Rover introduced – the first all-aluminium SUV

2013       New generation of Range Rover Sport unveiled at New York Motor Show

2014       Special Vehicle Operations (SVO) division is officially launched

2014       Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover

2014       Discovery Vision Concept previews design vision for new family of Discovery vehicles

2014       Launch of Discovery Sport, a new premium compact SUV with 5+2 seating

2015       Trio of end-of-line Defender editions revealed with biggest sand drawing in UK

2015       Exclusive Range Rover SV Autobiography long wheelbase launched in New York

2015       Evoque Convertible becomes world’s first luxury compact SUV convertible

2015       One-of-a-kind Land Rover 'Defender 2,000,000' sells for £400,000 at charity auction

2016       Last Defender rolls off the production line

2016       All-new Discovery with world-first remote Intelligent Seat Fold technology launched

2017       Land Rover launches the fourth Range Rover, the Velar

2018       Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show


  • GVs from 70th Anniversary Event
  • GVs Modern Land Rovers
  • GVs Archive Land Rovers
  • IV Mike Bishop, Land Rover Production Specialist
  • IV Nick Rogers, Executive Director, Product Engineering, Jaguar Land Rover
  • IV Roger Crathorne, ‘Mr Land Rover’, 50 years of Service
  • IV Gerry McGovern, Chief Design Officer, Land Rover
  • IV Sir Ranulph Fiennes, Explorer
  • IV Quentin Willson, Motoring Expert & Host
  • IV Andy Jaye, TV Personality & Host
  • IV Mark Cameron, Brand Experience Director
  • IV Ro Furby, Lead Land Rover Experience Instructor
1 May 2018